BREIF
Redesign the logo and brand assets in an evolved, traditional, modern style.

METHODOLOGY
Turn something into something better.

I drew inspiration from the distinctive shape of an iron baluster, making it the cornerstone of the new logo. This unique element anchored the brand in its market while elevating it to a contemporary aesthetic. Balancing traditional ironwork patterns with modern minimalist trends, I distilled the essence of the baluster into a sleek, versatile mark. The result respects the brand's heritage while positioning it for future growth, seamlessly merging time-honored craftsmanship with modern design sensibilities.